Smart things for children and parents

Discover our smart baby toys and other lovely things for your baby that make life easier for children and parents. We have a range of practical gadgets that make it fun to eat, go swimming, sleep and go on trips. It's fun to play together with our toys and puzzles. Make long journeys more fun with our innovative travel games.

Children love to play outdoors with the Swimfin , armbands. Children can play in the water while the smart UV clock keeps track of the UV radiation. Enjoy your time outdoors with our picnic blanket and mosquito patches that keep mosquitoes away! With Tear Aid you can fix your broken jeans and use the Measuring Stick to measure children's feet so you can easily find the right pair of shoes as your child's feet grow.

An innovative children's spoon for dinner time and a practical Kids Plate for children that have just started learning to eat. Our ice cream moulds make it easy to make delicious desserts or serve ice cream in a glass holder made of silicone. Silicone freezer moulds also let you store and freeze baby food.

If you're off on a long car or plane journey, the Bubble Bum seatbelt cushion and the inflatable Fly-Tot seat cushion make travelling easy. Why not make your trip more fun with some of our great games and toys? Play the clever game Tantrix or the IQ puzzle and time will speed by quicker. Make travelling educational and count down the time left on your journey with Are we there yet?!

We also have a wide range of practical things that make bath-time easier. For example, a collapsible bathtub and the handy rinsing jug make it easier to wash children's hair in the bath. Time for bed? Browse our range of bedspreads in various sizes and our best-seller Dream tubes which keep children from falling out of bed.

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