David Axelsson and Victor Kabo founded the Stockholm-based company Bookman with a shared concept - to manufacture bicycle lights that aren't boring. With colourful, minimalist and functional lights, Bookman's lights have been well received by the general public and institutions such as MoMA, Selfridges and Paragon Sports. Since 2011, Bookman has been expanding the range to include stylish lights and reflectives for everyday use. In 2018, Bookman changed their name to Bookman Urban Visibility, reflecting their commitment to making everyone stylishly visible.