Innovator of the month
Sofie Westberg

With us you will find convenient problem solvers and fun gifts for yourself and your loved ones. A large part of our range is Swedish innovations, so you are sure to discover many new Swedish inventions. Today, about 30% of our 800+ products are Swedish innovations and we are extremely proud of them. Our first bright idea was the Alligator weedless onion chopper, created by an inventor named Benny Engdahl. One of many skilled Swedish innovators who has chosen to showcase his unique creations with us. We are passionate about innovation and helping innovators to reach out with their creations. Each month, we have therefore chosen to appoint one of our inventors as our Innovator of the Month, a concept which means that the innovator is interviewed and gets to tell the story behind his or her invention. Behind every innovation there is a story and it is important to us that it is told as we want to promote Swedish and global innovations and innovators. Do like us, and support a Swedish innovator!

The idea that something can be simplified and made better is the common denominator among our Swedish innovators. That's why our customers so often say "this is exactly what I've been missing". Whether it's the yoghurt holder that secures all the goodness in the pack, the fire extinguisher that does the job without ruining the interior, Hövding, the world's first bicycle helmet with airbag technology, or one of our other smart things. The range says something about the small and big challenges of everyday life, but perhaps even more about the power of good ideas! We have everything from cool inventions, fun inventions, everyday inventions, technical inventions and our range is constantly being replenished with new inventions.