Drosselmeyer Design Group was started by the inventor Erik von Schoultz in 2000. With sustainable design as its watchword, Erik and Drosselmeyer have improved the functionality of several everyday objects. The business has come a long way from a small venue in Stockholm to MoMA in New York. In addition, their first product, The Nutcracker, has won several awards, was named "best-in-test" and is part of the Swedish National Museum's permanent exhibition.